what the FRANCHISE
Diversity in Franchise Development - Tips and Strategies for Increasing Franchise RecruitmentFebruary 28, 2018 Thomas Scott, CEO Brand Journalists and Lester Adams from Choice Hotels
Is the franchise industry missing out on an entire generation of diverse franchise owners? How do you generate qualified and diverse franchise buyers for your brand? Join us as we talk with Lester Adams, Choice Hotel's Director of Franchise Development and Emerging Markets as he discusses his unique approach to franchise development. Learn why diversity matters, how to think about it from a different perspective and learn to unlock new markets through diversity.