According to Forbes magazine, more women are buying franchises than ever before and at the same time, women are making huge inroads into franchise development and company leadership.
Many of our role models in the franchise space are women and we see increasing numbers of younger women turning to entrepreneurship and franchising in particular. To discuss this topic, we invited two recruiters we admire to join us: Jennifer Benjamin, VP of Development for Lennys Grill and Subs and Kim Robinson, VP of Development for Aamco Transmissions and Hybrid Repair. We've worked with both of these top performers at several brands and have a lot of respect for the way they approach their work.
David Sparks, our CDO, is fond of saying 'The best way to sell is simply not to sell' to explain why so many, mostly male, salespeople oversell and push too hard. As franchise buyers have changed dramatically, getting younger and bringing with them new expectations of the sales process and the salespeople, we believe these two guests have some valuable insight into what drives franchise sales results.